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The 7 Characteristics Of A Successful Entrepreneur
If you’re an entrepreneur who’s thinking about setting up an online store then we salute you. It takes a lot of courage to go ahead and run your own businesses, and if you get it right, the results...
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5 Email Marketing Tips for Ecommerce Merchants
Did you know that 66% of online consumers have made a purchase as a result of a marketing email? As a store owner, email marketing will be one of your biggest sources of ROI, but with 247 billion...
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Building A Winning Social Strategy For Your Store
Part of the challenge of running a thriving Ecommerce store is keeping up with changing shopper habits and trends. And, withnearly 30% of the world’s population now active on social media – and rising...
View Article8 Tools That Can Seriously Boost Your Conversion Rates
Let’s be honest, attracting visitors to your online store is only half the battle. If you want those visitors to turn into fully fledged customers then you need to supercharge your site for...
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5 Smart Ways To Provide A Great User Experience
Creating the perfect Ecommerce store is tough. With so many different elements to consider, how do you know what customers want to see and what they don’t want to see? At Spark Pay, we can’t reiterate...
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How To Make Your Store Stand Out On Social
Are you struggling to make your online store stand out on social? With so many retailers trying to win the attention of your audience, it can be difficult to stand apart from the crowd. But with a few...
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5 Reasons Why A Blog Is Your Secret Weapon
Do you have a blog for your online store ? If the answer is no, or you don’t give your blog much attention, then why not? A blog can be an awesome tool to use for your online store – and it comes with...
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7 SEO Mistakes That Could Be Costing Your Ecommerce Store Money
Let’s be honest, SEO doesn’t tend to be the most popular subject for store owners because it’s hard to know what Google wants! But as soon as a customer jumps on the web, they’ll head to a search...
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Do I Need Buyer Personas For My Ecommerce Store?
Do you want to grow your online store? Silly question, of course you do. If you read our blogs then you’ll already know that there isn’t one simple formula on how you do it. It takes a whole bunch of...
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9 Steps to the Perfect E-commerce Product Page
What are the elements that make up a high converting e-commerce product page? Jeff is excited about launching his online business. He’s generating a ton of traffic to his product pages, but his...
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How to Run In-Store Promotions Without Killing Your Profits
Running a promotion in-store can be a tricky tactic. On one hand, it’ll attract more people to walk through your doors. But on the other, it may have a negative impact on your overall profits because...
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How to Keep Customers Coming Back to Your Retail Store
Did you know that on average, loyal customers are worth more up to 10 times as much as their first purchase? Getting people to visit your store can be a task in itself, but once you’ve got them...
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10 Face-to-Face Customer Service Essentials
Increasingly, brands recognize the importance of online customer service. They’re investing time and resource into learning and understanding how to use online channels to deliver stellar service to...
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7 Things We Can Learn From The Ecommerce Giants
The landscape of online shopping is dominated by a handful of huge companies. Of course, anyone can sell online, but there’s no doubt that names like Amazon, eBay, Zappos, Wal-mart and Alibaba rule...
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26 of the Best Ecommerce Resources, Apps and Tools
Here at Spark Pay we give you the software needed to set up shop, but when it comes to keeping your entire online store in order, there is a lot more to think about. And with Ecommerce tactics...
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Combining the Best Parts of Brick and Click for an Awesome Customer Experience
Ecommerce or physical store – which channel is better? Increasingly, retailers are recognizing that both have incredible value. The challenge now is to combine the best of both worlds to deliver an...
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How to Use Online Channels to Push People In-Store
There’s plenty of hype surrounding the rise of Ecommerce with an expected $340 billion to be spent online in the USA this year! But does this mean that we’re about to see the death of the traditional...
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Save Lost Holiday Profits with These Cart Abandonment Hacks
How to Regain High Loss Holiday Shopping Profits Through Effective Cart Abandonment Strategies If you came across fake Christmas trees and shiny green and red decorations while picking out your...
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How to Get Prospects Flocking to Your Booth at a Trade Show
In the digital age, the idea of heading to a trade show may seem a little old-hat – but there’s no doubt about it; they still offer incredible potential. The numbers don’t lie. CEIR’s recent ‘The...
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5 Strategies to Map Out Your SEO (Infographic)
When it comes to Ecommerce, high search rankings are your holy grail. According to Hubspot, 80% of a website’s traffic begins with a search query, and search engine marketing – including SEO – has...
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7 Awesome Product Pages That Make Us Want to Buy
As an online store owner , do you wish that you could improve your conversion rate? Silly question, of course you do. You may spend a lot of time perfecting your homepage, but how much time do you...
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5 Customer Service Hacks that Make us Want to Buy
So you’ve probably heard a lot about how great customer service can transform your online store… How if you retain the customers you’ve got, it will be a lot more profitable than trying to acquire new...
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5 Techniques to Build Loyalty in Online Customers
We’d all love to build loyalty among our customers, right? The problem is, with online store owners facing stiffer competition than ever before — and, so much choice available for shoppers — this kind...
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10 Tips for Building Ecommerce Landing Pages that Convert
A landing page is, in simple terms, any web page on your site that users land on. In Ecommerce, the landing pages we focus on are primarily product pages. This is because it’s better to send your...
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6 eCommerce Email Marketing Campaigns We Use To Boost Sales
In this post we’re going to cover an email marketing strategy eCommerce companies can use to instantly increase sales. In fact to date our customers have generated $80,000,000+ collectively using this...
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